The vision that sparked the birth of the brand.
To put it simply, I was tired of seeing clothes that were made with polyester. All too often I'd look at something I'd like, only to put it back on the shelf after reading what it was made with.
My cotton clothing always left me feeling cozy, and I wanted more of that in my life.
One day when I read in an article that a popular athletic wear company that was proven to cause cervical cancer in female yoga pants, because of the polyester fibers being harmful, it inspired me to do something different.
After doing some more research, I found out that out that polyester fabric is filled with microplastics that are horrible for the environment, also they lower testosterone and reduce the amount of sperm a man can produce, they also don't breathe well, and puts harmful microplastics into our skin when we wear them. These are just some of the first problems I came across, although there are many more.
Then the vision began.
My mission is to have clothing that not only looks good but also feels good. I like to live in my sweaters, so finding one that you never want to take off is my mission.
I hope my dedication to finding comfortable fabrics, and creating designs that will make people compliment you wherever you go will allow you to feel a deeper appreciation for what clothing truly means.

All I can do is try to make clothes that I would want to wear, and share that with the world.
There will be new releases every month.
Special exclusive artists coming soon.
Much love. - Matteo